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"Erotica" is a song by American singer and songwriter Madonna. It is the titular track from her fifth studio album ''Erotica'' (1992), and was released as the album's lead single on October 13, 1992 by Maverick Records. It was later included on her greatest hits albums ''GHV2'' (2001) and ''Celebration'' (2009). The song was written by Madonna, Shep Pettibone and Anthony Shimkin, while production was handled by the singer and Pettibone. Musically, "Erotica" contains spoken word vocals, and is an ode to S&M, with Madonna using a pseudonym called "Dita". She invites her lover to be passive while making love to her and leads him to explore boundaries between pain and pleasure. After its release, "Erotica" received positive reviews from music critics; some considered it a high point of innovation in Madonna's career, while others found it scary. The song debuted at number 13 on the ''Billboard'' Hot 100, becoming one of the highest debuts on the chart history at the time, eventually peaking at number three. Additionally, it became a success on the Hot Dance Club Play chart, reaching the top position. "Erotica" also found commercial success internationally, peaking in the top ten in several countries including Italy, New Zealand, and the United Kingdom. The accompanying music video for the song was directed by fashion photographer Fabien Baron, and features Madonna dressed as a masked dominatrix interspersed with footage of the making of the singer's ''Sex'' book, with cameos by celebrities such as Naomi Campbell and Big Daddy Kane. The video was highly controversial, being aired by MTV a total of three times, all of these after the 10pm watershed, before being completely banned. Madonna performed "Erotica" as the opening song of The Girlie Show World Tour (1993). 13 years later, she performed the song on her Confessions Tour, including lyrics from the original demo of the song in the performance. On 2012, Madonna performed "The Erotic Candy Shop", a mashup of "Erotica" and her 2008 song "Candy Shop", as part of The MDNA Tour. The song has also been covered and parodied by several artists. ==Background and development== In 1992, Madonna founded her own multi-media entertainment company, Maverick, consisting of a record company (Maverick Records), a film production company (Maverick Films), and associated music publishing, television broadcasting, book publishing and merchandising divisions. The first two projects from the venture were her fifth studio album, ''Erotica'', and a coffee table book of photographs featuring Madonna, entitled ''Sex''.〔 For the album, Madonna primarily collaborated with producer Shep Pettibone. Pettibone first began working with Madonna during the 1980s, providing remixes for several of her singles. Alongside Pettibone, Madonna enlisted help from producer André Betts, who previously co-produced "Justify My Love" for ''The Immaculate Collection''.〔 Madonna said that she was interested to work with Pettibone and Betts due to their ability to remain plugged into the dance underground, "They come from opposite ends of the spectrum in terms of their music style and approach to music, but they're both connected to the street and they're still young and hungry". According to Pettibone in an article "Erotica Diaries" published on Madonna's ''Icon'' magazine, he produced a tape with four songs, for Madonna to listen to, before he traveled to Chicago, where she was filming ''A League of Their Own''. She listened to the songs and liked all of them. After filming was complete, Madonna met Pettibone in New York City to start working together in November 1991. Their schedule was sporadic in the beginning. They were in the studio for a week and then she would work with Steven Meisel on ''Sex'', for two weeks. Occasionally, Madonna also would meet André Betts.〔 The first batch of songs Madonna and Pettibone worked on were "Erotica", "Deeper and Deeper", "Rain" and "Thief of Hearts"; she would write the lyrics as Pettibone worked on the music.〔 Pettibone recalled that the singer preferred to be in control of the writing process because "her songs are her stories. They're the things she wants to say".〔 While they were mixing a song called "Erotic", which was released as promotional single on her ''Sex'' book, Pettibone recalled:
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